What is a twilight company? Well it is a company that has all it needs and is not looking to expand. It generally believes that it is the best out there and will continue to believe that. It does not go out looking for work but sits back waiting for it to land in its lap. This strategy works in most markets for a while, but it fails eventually depending on the market. In BigSmoke it fails because the market is saturated and there is little room for expansion; every client that is lured away by a less expensive newer company is a lost opportunity that may never come back. In Smallville, where the market is growing faster than the existing companies can fill e orders they survive, but they will lose out eventually.
Of course there are dangers in Hungry Companies too. Some are new and expanding. These companies may not survive the season or even the next five years. They may not have continuos work and they may die. Some hungry companies are businesses that have been around for a while and are established. They push and have work from past people and word of mouth, every job they do they are using it to expand. They are not quite the largest people on the block but they are growing and want to be that big fish one day.
It is not fun to work for a twilight company because they can shed you as I was shed when things are tough. The company was not looking for work, so when work was thin there was no need of the new employees. The last company I worked for was shrinking, lost twenty percent of their clients in the last year, that meant that they lost twenty percent of their steady work. I knew, I felt it was coming because we were going to work sites and I was wondering why there was four workers for a three man job. Well now I know.
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